{"id":87,"date":"2016-10-03T07:45:27","date_gmt":"2016-10-03T13:45:27","guid":{"rendered":"http:\/\/citricografico.com\/?p=87"},"modified":"2016-10-03T07:45:27","modified_gmt":"2016-10-03T13:45:27","slug":"tag-2","status":"publish","type":"post","link":"https:\/\/citricografico.com\/en\/2016\/10\/03\/tag-2\/","title":{"rendered":"Tag CDMX 2014"},"content":{"rendered":"<p>Festival enfocado en m\u00fasica electr\u00f3nica, video juegos, artes digitales y encuentros con las mentes maestras detr\u00e1s de proyectos creativos de todo el mundo. Para la segunda edici\u00f3n, redise\u00f1amos el logotipo y dise\u00f1amos la campa\u00f1a gr\u00e1fica y audiovisual, bas\u00e1ndonos en el concepto \u201cNi t\u00fa ni la ciudad ser\u00e1n los mismos\u201d haciendo una re interpretaci\u00f3n de la ciudad a partir de que TAG entre a la vida del visitante. El lenguaje pop estuvo basado en el target de gente joven que busca color, animaciones complejas y un toque de realismo y ficci\u00f3n. Se desarroll\u00f3 el spot de tele con tomas de la ciudad y animando los diversos espacios ic\u00f3nicos de la Ciudad de M\u00e9xico como si el filtro de TAG entrara en la ciudad y nos muestra algo diferente, inesperado.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Campaign design and spot<br \/>\nClient: Arca<br \/>\nA\u00f1o: 2014<\/p>\n","protected":false},"author":1,"featured_media":316,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","footnotes":""},"categories":[7],"tags":[],"class_list":["post-87","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-proyectos"],"_links":{"self":[{"href":"https:\/\/citricografico.com\/en\/wp-json\/wp\/v2\/posts\/87","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/citricografico.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/citricografico.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/citricografico.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/citricografico.com\/en\/wp-json\/wp\/v2\/comments?post=87"}],"version-history":[{"count":0,"href":"https:\/\/citricografico.com\/en\/wp-json\/wp\/v2\/posts\/87\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/citricografico.com\/en\/wp-json\/wp\/v2\/media\/316"}],"wp:attachment":[{"href":"https:\/\/citricografico.com\/en\/wp-json\/wp\/v2\/media?parent=87"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/citricografico.com\/en\/wp-json\/wp\/v2\/categories?post=87"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/citricografico.com\/en\/wp-json\/wp\/v2\/tags?post=87"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}