The theme of the second of the festivals was the design process. For this reason the design campaign was developed to show processes of the variety of design disciplines which were on display within the festival, such as architecture, graphic design, industrial design, digital design, fashion and others. We developed a series of video spots showing a variety of design processes with clean detailed shots and graphical explanations. The Spots where developed by Cítrico Gráfico with the help from students from the university CENTO / Medios Digitales. We also designed other material for the festival such as the website, poster, editorial catalogue, guides, totems, maps, stickers and promotional material, social media graphics and onsite signs.