Correcaminos FC

Cítrico Gráfico + Red Basicolor
Uniforms, campaign, social media
Client: Correcaminos UAT
Year: 2019

The third seasonal identity for Correcaminos Football Club was designed under the concept of returning to the origins of a club with a rich history and strong tradition.

The identity was developed through an analysis of the roadrunner, its feather patterns, and its distinct physical traits, such as the gold and black colors and the orange-to-blue gradient found in its eyes. From these characteristics, the patterns and color palette that shaped the most recent identity created for the Tamaulipas-based club were developed.

In addition, graphics for social media and various applications of the identity were designed for the different spaces where the club operates.

Player photos: Correcaminos FC.

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