Correcaminos Fútbol Club

Cítrico Gráfico + Red Basicolor
Identity, signage, uniforms, campaign, social media
Client: Correcaminos UAT
Year: 2017

Together with Red Basicolor, the visual identity of Correcaminos Football Club from Ciudad Victoria—a team competing in Mexico’s Liga de Ascenso—was redesigned.

The roadrunner, a classic symbol of Mexican football, was redrawn to emphasize stronger details and achieve a cleaner, more refined contour.

A circular frame was introduced, replacing the previous rectangular design, to give the logo better balance and visual strength when placed alongside other team emblems in the league.

In a controversial move among fans, the club’s management initially changed the main color to blue, but after dialogue with supporters, the traditional orange was brought back.

The team’s uniforms were designed for three seasons, resulting in over 20 kits, including home, away, third kits, and training uniforms. Additionally, caps, tracksuits, t-shirts, and other merchandise were created for the club.

Currently, the club has new management and has adopted a different visual identity.

Player photos: Turco.