A communication system was designed in collaboration with Red Basicolor for Singular, a company that provides risk management consulting services for businesses across various industries. Singular Advantage makes the results of its analyses and evaluations visible through Singular ID, a tool that enables the implementation of a customized and secure cloud ecosystem for businesses.

The design draws inspiration from the personal identity of each individual, from the DNA of people, which becomes the company’s unique identifier. A system of icons inspired by emoticons was created to give the brand a unique and unrepeatable character — reflecting the security the company provides, while also conveying human warmth and individuality through color and texture play.