Collaboration between Cítrico Gráfico and Red Basicolor to redesign the visual identity of the urban music and reggaeton festival Flow Fest, held at Foro Sol in Mexico City with over 70,000 attendees.

The design drew inspiration from the gradients used by the most recognized artists in the genre, applying a color palette that evokes warmth and power, while maintaining the reddish tones from previous editions. The primary typeface reflects the repetition of the beats—dynamic, energetic, and full of strong personality. The secondary typeface, Neue Machina, geometric and monospaced, embodies the new aesthetic of reggaeton: clean, contemporary, and striking.

The combination of these graphic elements results in a visual system inspired not only by reggaeton music but also by everything that surrounds it—from its style and language to its ornaments and the movement it sparks in the body.